Campus Units

Economics

Document Type

Article

Publication Version

Published Version

Publication Date

12-2003

Journal or Book Title

Journal of Agricultural and Resource Economics

Volume

28

Issue

3

First Page or Article ID Number

481

Last Page

502

Abstract

With the continuing controversy over genetically modified (GM) foods, some groups advocate mandatory labeling of these products, while other groups oppose labeling. An important issue is how GM labels affect consumers' willingness to pay for these food products in the market. Using a statistically based economics experiment with adult consumers as subjects, we examine how willingness to pay changes for three food products - vegetable oil, tortilla chips, and potatoes - when GM labels are intro- duced. Participants in the experiments discounted GM-labeled foods by approximately 14% relative to their standard-labeled counterparts. The evidence also showed that sequencing of food labels affects willingness to pay, and that randomizing treatments is an important methodological feature in experiments of willingness t

Comments

This article is from Journal of Agricultural and Resource Economics 28 (2003): 481.

Rights

Works produced by employees of the U.S. Government as part of their official duties are not copyrighted within the U.S. The content of this document is not copyrighted.

Language

en

File Format

application/pdf

Working Paper

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