Campus Units

Economics

Document Type

Article

Publication Version

Published Version

Publication Date

2012

Journal or Book Title

Agricultural and Resource Economics Review

Volume

41

Issue

2

First Page or Article ID Number

148

Last Page

156

Abstract

Consumers rely on experience and credence attributes when purchasing beef from retailers. It is essential for all beef industry sectors to recognize the complexity of consumer buying behavior. A hedonic model is estimated to determine if there are incentives to brand beef steaks, the types of brands that entertain price premiums, and the level of existing premiums. Most branded steaks garnered premiums along with organic claims, religious processing claims, and premium cuts. Factors influencing brand value were new brands targeting emerging consumer trends, brands with regional prominence, and brands positioned as special label, program/breed specific production, and store labels.

Comments

This is an article from Agricultural and Resource Economics Review 41 (2012): 260. Posted with permission.

Copyright Owner

Northeastern Agricultural and Resource Economics Association

Language

en

File Format

application/pdf

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