Title

Farmer-Owned Brands?

Campus Units

Economics

Document Type

Article

Publication Version

Submitted Manuscript

Publication Date

7-14-2004

Journal or Book Title

Agribusiness

Volume

20

Issue

3

First Page or Article ID Number

269

Last Page

285

Abstract

This report lays out the economic arguments in favor of the establishment of farmer-owned brands in Midwestern agriculture and presents four case studies based on successful efforts in this area in the European Union and the United States+ The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third-party verification organization+ The case studies show that these brands can be profitable for farmers, and emphasize the importance of restricting the supply of any successful brand+ One of the case studies shows that this type of supply control can run afoul of antitrust regulations+

JEL Classification

Q13, Q18, R58

Comments

This is a working paper of an article from Agribusiness, 2004, 20(3); 269-285.