U.S. Consumers’ Valuation of Quality Attributes in Beef Products
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The Department of Management and Entrepreneurship seeks to provide students with the knowledge of organizations and management functions within organizations. Graduates will be able to understand work-related behavior, competitive strategy and advantage, strategies of international business, and human-resource management practices.
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The Department of Management was formed in 1984 in the College of Business Administration (later College of Business).
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1984 - present
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- College of Business (parent college)
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Abstract
A sample of U.S. consumers were surveyed in a choice based experiment in the Fall of 2005 and Spring 2006 to elicit consumers’ preferences for quality attributes in beef products. Based on the resulting data, a random coefficients logit model is estimated, and consumers’ willingness to pay for these quality attributes in beef products is obtained. The results indicate that consumers have strong valuation for traceability, grass-fed, and U.S. origin attributes in a standard rib-eye steak and are willing to pay a premium for these attributes.
Comments
This is an article from Journal of Agricultural and Applied Economics 43 (2011): 1. Posted with permission.