Title

Information Transmission in Cattle Markets: A Case Study of the Chariton Valley Beef Alliance

Campus Units

Economics

Document Type

Article

Publication Version

Submitted Manuscript

Publication Date

2006

Journal or Book Title

Journal of Agribusiness

Volume

24

Issue

1

First Page or Article ID Number

93

Last Page

107

Abstract

The declining share of beef in total U.S. meat consumption has motivated industrywide efforts to improve average beef quality through more effective coordination among the various market participants. Increased use of explicit grid pricing mechanisms over the last decade represents initial efforts at improved coordination. More recent efforts include animal-specific carcass data collection, with subsequent transmission to feeders and the relevant cow/calf operations, and improved source verification procedures aimed at (among other things) reducing the overall cost of medical treatment for live animals. None of these organizational innovations is costless, and indeed a number of significant barriers must be overcome before more widespread adoption of such practices takes place. This paper takes a detailed look at one organization’s attempts to overcome some of these barriers, and provides a qualitative assessment of this and other potential organizational responses.

Comments

This is a briefing paper of an article from Journal of Agribusiness 24 (2006): 93.