Campus Units

Economics

Document Type

Article

Publication Version

Published Version

Publication Date

1992

Journal or Book Title

Journal of Agricultural and Resource Economics

Volume

17

Issue

1

First Page or Article ID Number

44

Last Page

55

Abstract

A laboratory experimental auction was used to determine factors influencing the relative value consumers place on alternative retail beef packaging. Results indicate information is very important for the successful introduction and marketing of the vacuum skin package. Physical appearance of the beef plays a major role in purchasing decisions by consumers, with fat and shape significantly decreasing the value of beef in the vacuum skin package relative to beef in the overwrapped styrofoam tray package. Experimental economics procedures, when combined with traditional marketing research techniques, can provide useful information for marketing decisions and economic analyses.

Comments

This is an article from Journal of Agricultural and Resource Economics, 1992, 17(1); 44-55. Posted with permission.

Copyright Owner

Western Agricultural Economics Association

Language

en

File Format

application/pdf

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