Document Type

Article

Publication Date

7-1996

Journal or Book Title

Journal of Food Distribution Research

Volume

27

First Page or Article ID Number

1

Last Page

7

Abstract

Controlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was identified as food irradiation. The results provide some evidence on the acceptability of food irradiation as a risk reduction technology.

Comments

This article is from Journal of Food Distribution Research, 27 (July 1996): 1–7.

Copyright Owner

Food Distribution Research Society, Inc.

Language

en

File Format

application/pdf

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