Degree Type

Thesis

Date of Award

2011

Degree Name

Master of Science

Department

Greenlee School of Journalism and Communication

First Advisor

Gang Han

Abstract

This study investigates the application of relationship maintenance strategies in official state tourism Websites and online travel agencies Websites in the U. S. The content analysis of their Websites reveals that both of the two kinds of Websites are at low level on the application of RMS. Among six strategies, access strategy was enacted best and sharing of task strategy was enacted worst. The result presents that there are significant differences between the two kinds of Websites on executing positivity, openness/disclosure, and assurance strategies. Possible explanations and implications of the differences in RMS application between official state tourism Websites and online travel agencies Websites are discussed.

Copyright Owner

Lei Zhu

Language

en

Date Available

2012-04-28

File Format

application/pdf

File Size

67 pages

Included in

Communication Commons

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