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Ethos

Abstract

The EPA has declared that indoor air can actually be more toxic than outdoor air–but one Des Moines company is trying to change that. Naked Binder, which celebrated its second anniversary in November 2010, specializes in binders, folders, and labels made from 100 percent post-consumer waste (mainly newspapers and magazines), which are more environmentally friendly both to produce and to have in homes and offices. “Vinyl is really toxic. It’s off-gassing–that ‘new binder smell,” says Savannah Herr, who calls herself the Director of Awesome on the Naked Binder team.

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