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Focus groups don't work for every purpose. Determine appropriate use of focus groups to get high quality information for high quality decision-making.
Iowa State University Extension and Outreach
Community Economic Development, Sociology, Agricultural Education and Studies
Agricultural Education | Quantitative, Qualitative, Comparative, and Historical Methodologies
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Larson, Kathlene; Grudens-Schuck, Nancy; and Allen, Beverlyn Lundy, "Methodology Brief: Can You Call It a Focus Group?" (2004). Extension Community and Economic Development Publications. 11.