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Focus group research can produce highly useful information about programs and services that surveys miss. Learn how to gather rich detail.
Iowa State University Extension and Outreach
Community Economic Development, Sociology, Agricultural Education and Studies
Agricultural Education | Quantitative, Qualitative, Comparative, and Historical Methodologies
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Grudens-Schuck, Nancy; Allen, Beverlyn Lundy; and Larson, Kathlene, "Methodology Brief: Focus Group Fundamentals" (2004). Extension Community and Economic Development Publications. 12.