Investigation of Strategic Partnership Opportunities with Iowa Convenience Store Retailers

Norwood, John; Futrell, Susan; Holz-Clause, Mary

Investigation of Strategic Partnership Opportunities with Iowa Convenience Store Retailers

File

2005_01_investigation_strategic_partnership_opportunities_iowa_convenience_store_retailers.pdf (95.39 KB)

Date

2005-11-01

Authors

Norwood, John

Futrell, Susan

Holz-Clause, Mary

Organizational Units

Organizational Unit

Extension and Outreach

Iowa State University Extension and Outreach helps carry Iowa State’s land-grant mission beyond campus, to be the university that best serves the citizens of Iowa. With Iowa State University, we embrace the land-grant philosophy of:

access to high-quality education
research applied to the needs of Iowa, the nation, and world
extending knowledge to strengthen Iowa’s economy and citizens’ quality of life

We do that by offering practical, how-to education based on powerful university research. It’s available to any resident of Iowa and is tailored to meet the needs of Iowans, needs we know firsthand. Our educators, specialists, and volunteers live and work in all 99 Iowa counties.

Department

Extension and Outreach

Abstract

This is a final report of a project funded by the Regional Food Systems Working Group. Investigators surveyed buyers representing 108 of the 180 convenience stores in the Des Moines urban area and a corresponding rural area of Iowa about the opportunitites for Iowa producers to market local products, primarily fresh fruit and vegetables.