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This is a final report of a project funded by the Regional Food Systems Working Group. Investigators surveyed buyers representing 108 of the 180 convenience stores in the Des Moines urban area and a corresponding rural area of Iowa about the opportunitites for Iowa producers to market local products, primarily fresh fruit and vegetables.
Agribusiness | Marketing
Norwood, John; Futrell, Susan; and Holz-Clause, Mary, "Investigation of Strategic Partnership Opportunities with Iowa Convenience Store Retailers" (2005). Extension and Outreach Publications. 59.
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