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RWG 2005 B-03
This report from the Regional Food Systems Working Group summarizes the marketing and business planning needs of Iowa farmers who either market directly to the end consumer or market through a supply group.
Iowa State University
Market research and feasibility studies, Supply networks, Leopold Center for Sustainable Agriculture
Agribusiness | Marketing | Operations and Supply Chain Management
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Hardy, Connie L.; Holz-Clause, Mary; and Chase, Craig, "Analysis and Comparison of the Technical and Business Planning Needs of Iowa Farmers Marketing Directly to Consumers and Iowa Farmers Marketing through Supply Chains" (2006). Extension and Outreach Publications. 60.