This article, the first in a series of three, will be of special interest if you're planning to build a new lawn. The following articles will deal more generally with caring for, maintaining and improving existing lawns.
Roberts, Eliot C.
"Caution on "Short Cuts" for Lawns,"
Iowa Farm Science: Vol. 14
, Article 4.
Available at: http://lib.dr.iastate.edu/farmscience/vol14/iss10/4