Let Color Set the Mood

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2017-08-09
Authors
Bornschein, Darleen
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Iowa State University Digital Repository
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Abstract

Few of us realize what a tangible effect color has on our lives. Did you ever stop to think just what you're saying when you remark that "He saw red.", "I feel so blue.", "I was green with envy."? Psychologists have done a great deal of research on color. Not on the technical angle, but the "human" angle. How does color actually affect people? How can we use the psychologists' findings to help us decorate our homes or business places?

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