We are all undoubtedly familiar with the story in advertising section of almost any magazine, depicting the unhappy state of the poor little wallflower girl who has not the right clothes for the party. And we have all rejoiced over the sequel in which she· astonishes even her close friends by suddenly blossoming forth in fascinating clothes for all occasions, which she had . planned and made for herself. More than likely you have had an impulse to start right out and accomplish the same results, either by that route or another. So it is with modern advertising-we are made to feel that we can no longer be quite happy without that school girl complexion" or the fulfillment of others of the fifty-seven or so varieties of alluring promises that beckon to us from the advertising section.

"Her luncheon was a great success. How could it be otherwise? Her table appointments were faultless and the service perfect in every respect."

As the autumn days approach, the busy housewife turns her thoughts to school and the wardrobe of her little boy or girl. There are so many different styles, patterns and colors for the small child this fall that it is a difficult matter to decide just what to select. It is not too early to begin this wardrobe, as the details can then be carried out during the long afternoons when it is really too hot to do any other work.

Home Economics in relation to the American Home is the keynote of the program of the Iowa State Home Economics Association, whose annual meeting will be held in Des Moines on November 5 and 6.

Chilly breezes of September evenings call for a scarf heavier than one of painted chiffon. We hate to lay aside these airy reminders of summer nights with their moon sheen and star light, but it is not so hard if we take up in their places hand loomed scarfs.