Scholastic drumlines are an integral part of the American academic experience. Unfortunately, there are very few reliable and effective ways for drummers to march and play while being able to see their music. The goal of this project was to design a simple, durable, and effective music holding system for marching snare drums. First, research of current and related products was conducted. Then, detailed measurements of a marching snare drum were taken and a CAD model was created. Next, prototypes were created through an iterative process of computer modeling, 3D printing, receiving a price quote for mass manufacturing, and field testing. Design changes were based primarily on manufacturing costs and qualitative feedback from drummers who field tested the design. After a final design was chosen, a break-even analysis was performed at different price points to determine the optimal market price. Finally, marketing materials and packaging were designed. The resulting product met the three criteria of simple, durable, and effective and was profitable at a price comparable to current products. The Snap, Click, Play uses a standard lyre and flip folder that can be purchased at any instrument retailer, and it could be sold to high school, college, and private drumlines all over the country.