To bridge the gap between technical and communication skills of industrial engineering students at Iowa State University, faculty have focused assessment-driven continuous improvement in the curriculum on the integration of communication and engineering skills. Written, verbal, and non-verbal communication skills are addressed through the core communication process (Analysis, Formulation, Creation, Delivery, and Assessment): the focus of a new engineering communications course. This paper describes the creation of this course, including the impetus for inception, course content, structure, and outcome-based learning activities. Student growth and survey results are examined. Long term impact expectations and assessment plans are described.