Exploring the Effects of Problem Framing on Solution Shifts: A Case Study

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2015-06-14
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Wright, Samuelina
Rutgers, Eli
Daly, Shanna
Jablokow, Kathryn
Yilmaz, Seda
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McKilligan, Seda
Associate Dean for Academic Personnel Success and Strategic Initiatives
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Industrial Design
The Department of Industrial Design seeks to teach students to tap creativity for the design of products, systems or services that meet commercial objectives in business and industry. The Industrial Design Program was established in the Department of Art and Design in 2010. In 2012, the Department of Industrial Design was created.
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Industrial Design
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Exploring the Effects of Problem Framing on Solution Shifts: A Case Analysis Both students in engineering and practicing engineers are continually challenged with new problems to solve. We propose that the way the problem is presented will influence the engineer’s ideation processes, and eventually, the design outcomes. In our previous research, we developed three categories of framings for design problem statements based on Kirton’s Adaption-Innovation theory: (1) neutral framing, (2) adaptive framing, and (3) innovative framing. The neutral framing is intended to leave designers uninfluenced with respect to their natural ideation processes. The adaptive framing offers additional constraints to the problem,encouraging designers to generate practical solutions based on pre-existing designs. The innovative framing is constructed to push designers towards radical solutions that are not based on pre-existing designs. In this paper, we aimed to test to what extent and in what ways students shift their design ideas based on how the design problems were framed.A study was conducted with 36 prospective engineering students participating in a high school summer outreach program at a large Midwestern university. Students were first given a neutrally framed problem statement and asked to generate solutions to the problem using visual and verbal depictions. After this ideation session, they were given either an adaptively or innovatively framed problem statement for a different design problem. Following each ideation session,students were asked to complete a reflection survey to provide some insight into how they perceived their own ideation during the session.We used the concept of paradigm relatedness as our primary lens to explore how students’ ideas were influenced by different problem framings. Paradigm relatedness was defined as the extent to which an idea preserves the focus, assumptions, elements, and relationships associated with the problem definition. Based on these four facets of paradigm relatedness, ideas from the study were coded into one of two general types of paradigm relatedness: paradigm preserving and paradigm modifying. Using the coded results, we analyzed the effect of problem framing on the paradigm relatedness of individual solutions. We identified students whose ideas shifted between paradigm modifying and paradigm preserving when framing changed, as well as students whose ideas remained consistent within one type of paradigm relatedness despite framing changes. We analyzed cases of students of each type, using their generated idea sets and reflection surveys to describe the influence of the framed design problem statements on their ideation approaches.

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This is a proceedings from 2015 ASEE Annual Conference and Exposition, June 14-17, 2015. Posted with permission.

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Thu Jan 01 00:00:00 UTC 2015