Imagine what would happen to U.S. car sales if U.S. automakers offered only one model in one color. In all likelihood, car sales would fall as low-end customers mrned to motorbikes and h igh-end customers purcl1ased expensive imports. This would occur even if there were economies associa ted with 1Jroducing only a single model.
Hayes, Dermot J.
"Specialty Soybeans: New Markets for Iowa,"
Iowa Ag Review: Vol. 1
, Article 6.
Available at: http://lib.dr.iastate.edu/iowaagreview/vol1/iss3/6