A series of food safety crises, the discovery of bovine spongiform encephalopathy (BSE) in the domestic cattle herd, and a series of labeling scandals in Japan have shaken the trust of Japanese consumers in the safety of their food supply. The Japanese government has responded by implementing a series of new regulations and creating the new Food Safety Commission. The food industry has responded with assurance programs to reduce consumer anxiety over food safety and wholesomeness.
Clemens, Roxanne L. B.
"Meat Traceability in Japan,"
Iowa Ag Review: Vol. 9
, Article 2.
Available at: http://lib.dr.iastate.edu/iowaagreview/vol9/iss4/2