Iowa State University Veterinarian Records, RS 22/6/0/9, University Archives, Special Collections Department, Iowa State University, http://www.add.lib.iastate.edu/spcl/arch/rgrp/22-6-0-9.html
The practice of veterinary medicine is basically the ability to satisfy the needs of our clients. Without a doubt we must provide the highest quality of medical care and service but How we go about providing those services is just as important. Most of our clients request our services under troubled conditions. They really don't want to use our services but may lose a pet or have a financial loss if they don't. Most people use their veterinarian with about the same amount of enthusiasm as we have for our dentist. We are grateful for the service but don't really enjoy the experience.
McCurning, D. M.
"The Practice of Veterinary Medicine: People Business,"
Iowa State University Veterinarian: Vol. 39
, Article 1.
Available at: http://lib.dr.iastate.edu/iowastate_veterinarian/vol39/iss3/1