Iowa State University Veterinarian Records, RS 22/6/0/9, University Archives, Special Collections Department, Iowa State University, http://www.add.lib.iastate.edu/spcl/arch/rgrp/22-6-0-9.html
What makes a veterinarian a success? Is it the style of dress? The way hair is combed? The size of the veterinarian's clinic or the location? All of these are important; however, the most important factor influencing the client's choice of a veterinary hospital is the client's perception of high quality medical services given their animal. You must be able to communicate on their level and let them know that you care.
Cooper, Charlene Tyler
"The Business of Management,"
Iowa State University Veterinarian: Vol. 44
, Article 9.
Available at: http://lib.dr.iastate.edu/iowastate_veterinarian/vol44/iss2/9