The Effect of Negative CSR Information by Luxury Fashion Brands on Consumer Response
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Contrary to positive corporate social responsibility (CSR) activities by luxury fashion brands in western countries, little attention has been paid by the same companies to Korean society (FSS, 2012). South Korea is poised to be the next luxury power house in Asia, even overtaking Japan (Luxe Brand Advisors, 2012). Are Korean consumers not as sensitive as western consumers about CSR by luxury fashion brands? To answer these questions, this study explores the effect of negative CSR information by luxury fashion companies on consumer responses.