Track

SSR

Presentation Type

Poster

Description

A solid understanding of the environmental claims retailers are currently making in the marketplace is essential for designing further research studies in this area. Therefore, the purpose of this study was to investigate the environmental claims that retailers are making in their apparel product descriptions on their websites.

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Nov 11th, 12:00 AM

A Content Analysis of Online Retailers' use of Environmental Claims in Apparel Product Descriptions.

A solid understanding of the environmental claims retailers are currently making in the marketplace is essential for designing further research studies in this area. Therefore, the purpose of this study was to investigate the environmental claims that retailers are making in their apparel product descriptions on their websites.

 

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