Track

UG

Presentation Type

poster

Description

The purpose of this research was to identify the ethical perspectives that young adult consumers are using to evaluate fast fashion retailers. A total of 111 U.S. undergraduates responded to an open-ended question about why they believed fast fashion retailers were behaving ethically or unethically. Participants' responses were content-analyzed to identify on which ethical perspectives they were basing their assessments of fast fashion retailers. More than half of the participants believed that fast fashion retailers were behaving ethically. U.S. young adults based their decisions on the fairness approach, shareholder perspective, and common good approach.

Share

COinS
 
Nov 9th, 12:00 AM

Young Adults' Ethical Reasoning Concerning Fast Fashion Retailers

The purpose of this research was to identify the ethical perspectives that young adult consumers are using to evaluate fast fashion retailers. A total of 111 U.S. undergraduates responded to an open-ended question about why they believed fast fashion retailers were behaving ethically or unethically. Participants' responses were content-analyzed to identify on which ethical perspectives they were basing their assessments of fast fashion retailers. More than half of the participants believed that fast fashion retailers were behaving ethically. U.S. young adults based their decisions on the fairness approach, shareholder perspective, and common good approach.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.