Regional Fashion Weeks: Runway Showcases for Student Entrepreneurs
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Regional fashion weeks provide a platform for smaller-scale designers and students to jumpstart their brand and showcase their collections publicly. Fashion weeks provide designers experience and insight to the industry, as well as design and marketing advice. The authors will highlight the advantages and disadvantages of student participation and share evaluative narratives of students who have participated in regional fashion shows while students at their institution.