Selling your Design Ideas: 45 Seconds or Less
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Fashion companies are using social media and other quick communication tools to promote merchandise, share ideas and create a following among customers. With the rapid means to share ideas and visuals considered to be normal and expected, we need to help our students learn to promote their ideas and themselves this way. To help students train for using the quick promotion technique, we reduced their product line presentation time from the traditional three to five minute presentations using Prezi©, or PowerPoint© to 30 to 45 second "sound bites." When the assignment was first given several students did not think it was possible to "get across" all the information they wanted to in such a short time, and felt they needed more time to share about their work. During the in-class presentation times, we listened, learned, and were informed through short stories, poems, and several radio-like short 'jingles.'