Inclusive Apparel Design for Baby Boomer Women
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
Growing older and dressing stylishly is often a problem, especially for women over the age of fifty who are interested in fashion. A disparity exists between how some older women would like to dress, what they feel is appropriate for their age, and the perceived options available in the U.S. market. The focus of this research was to expand apparel design strategies using an inclusive design framework to accommodate broader markets, particularly aging women and specifically to evaluate baby boomer women's clothing preferences through their fashion blogs. The information obtained from the blog data supports the need to expand apparel design strategies and suggests that using an inclusive design framework may help designers accommodate broader markets such as baby boomer women. This serves as a starting point in the development of apparel prototypes designed specifically to satisfy multiple needs without calling attention to special requirements.