Development and Implementation of an Apparel Retail Pop-up Store: An Undergraduate Apparel Marketing Capstone Experience
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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The purpose of this paper is to detail a two-semester capstone experience developed for apparel marketing students, including an analysis of students' perceptions regarding application of previously acquired knowledge and skills and new knowledge and skills they acquired through the experience.