Conscious Consumption: Consumer Attitudes and Behaviors toward Second-hand Shopping Conscious Consumption: Consumer Attitudes and Behaviors toward Second-hand Shopping
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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The purpose of this study was to analyze the consumer attitudes and behaviors toward second-hand shopping in relation to frequency of purchase. Furthermore, differences in attitudes/behaviors based on gender were analyzed. It is foreseen that the findings of this research will lead to innovative ways of second hand shopping in effort to encourage sustainable practices among both leaders and consumers of the fashion industry.