How Relationships among Antecedents and Purchase Intention of Wearable Technology Are Changed in Five Samples
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
The purpose of the current study is to investigate whether the relationships among the antecedents and purchase intentions of wearable technology are changed in different consumer groups. A total of 581 participants from Amazon Mechanical Turk were recruited for a quantitative survey. The results indicated that the relationships among the antecedents and purchase were different in various samples. The difference suggested that people who have bought wearable technology had different requirements from the overall sample, and people who have abandoned wearable technology had different requirements from people who have never abandoned wearable technology.