A Needs Assessment for an Apparel Augmented Reality Application
Date
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Research Projects
Organizational Units
Journal Issue
Is Version Of
Versions
Series
The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
Department
Abstract
Augmented reality (AR) is an interactive technology that integrates computer-generated sensory information to a physical environment in real time (Lee, 2012). Major apparel retailers continually test AR's potential for in-store shopping (Davies, 2015). Since designing such technology requires large amount of investment; developers need to create better fitting applications. Therefore, the purpose of our study was to understand how consumers would use an AR application to make decisions, and their preferences concerning the usability of the AR. We interviewed with 17 female and three male participants. Qualitative data themes were grouped around Usability ,Usefulness, Garment attributes, and Psychological reactions. Females paid more attention to garment details, whereas males were focusing on the entertainment value as well as technical features of the application, and did not care about garment fit. The results of the study can assist technology developers in building better applications for apparel consumers.