A Fashion Buyer’s Role in the 21st Century: A Data-Mining-Based Content Analysis Approach
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Fashion buyers play an integral role in the development and commercial success of a fashion brand or company. With the growing need of 21st century skills and sustainability, incorporating this knowledge and implementing it in all aspects of fashion buying is a neglected area of academic research. Therefore, this paper analyzed the current fashion buying roles that are presently required in the industry and compare them with the 21st century skill sets that are required for achieving sustainability within the fashion buying workplace. Data-mining-based content analysis was conducted in this research. Result show that the most prominent skillset that was present in the fashion buyer job posting is the 21st century learning skills which means that current industry needs more creativity, innovative thinking, and critical thinking ability among professionals so that they could address societal, environmental, and technological challenges more efficiently.