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Theses/Dissertations from 2017

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Challenges African-American Graduate Students Face at Iowa State University, Darryl Austin

Theses/Dissertations from 2016

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The fictional sob sisters: narrative construction of women journalists in popular literature, Kelsey Batschelet

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The use of mobile phones in the context of a guanxi system, Lijing Gao

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Gender framing in political advertising during the 2014 United States senate election in North Carolina, Louisiana, Iowa and Kentucky, Yiting Huang

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The "figuring world" of Blackness negotiated through rap music, Jovan Hendrix Johnson

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Epidemic and risk communication: an analysis of strategic and graphic characteristics of infographics, Haejung Shin

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Is it funny because it's not true? Chinese people's perceptions of aggressive female characters in Asian comedies, Yin Xia

Theses/Dissertations from 2015

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A comparative framing analysis of ISIL in the online coverage of CNN and Al-Jazeera, Talal Alshathry

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A comparative framing analysis of Edward Snowden’s coverage in The New York Times and People's Daily, Wentao Chu

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Source credibility and race: Black viewers’ responses to television news anchors, Pauli (Mayfield) Escobedo

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Taming the hashtag: universal sentiment, SPEQ-ing the truth, and structured opinion in social media, Ian La Vie

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A content analysis on features of suspenseful commercials, Chen Liang

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Extending the technology acceptance model: an investigation of factors affecting college students’ downloading of smartphone fitness applications, Yuting Liao

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A cross-national comparison of news coverage of Michelle Obama’s visit to China in American and Chinese media, Shuo Li

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Is quality all the same? A comparative study of print and television coverage of the Syrian conflict, Tara Pardue Lackey

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The effect of media system diversity on intercultural communication competence under one-way media flow, Terigele Terigele

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Hybrid user perception model: comparing users’ perceptions toward collaborative, content-based, and hybrid recommender systems, Mengqi Wu

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Scientific entertainment: how audiences interpret science on The Big Bang Theory, Xi Yang

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Publics’ emotional responses expressed in different clusters of corporate crises, Lianshan Zhang

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Which reviews carry the most weight? The influence of message and source factors in online word-of-mouth messages, Xiaowen Zhu

Theses/Dissertations from 2014

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A qualitative look at middle SES preschoolers: media consumption and social behaviors, Jaime S. Bell

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Effects of typographic variables on attitude measures in reading bilingual brands, Ran Bi

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Sourcing and Framing the 2012 Battle for the White House: A Student Media Analysis, Aimee Burch

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Anorexia prevention messages: effects on psychological reactance among female college students, Min Sun Kim

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Cross-cultural differences between American and Chinese college students on self-disclosure on social media, Shan Luo

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Risk perception of food safety and behavioral intentions to read food safety labels, Weiwei Miao

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Individual rights and government control: A qualitative study of China's censorship, Di Pei

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Asking the players: a mental models approach to how long-term players of a massively multiplayer online game perceive the risks associated with gaming, Sarani Rangarajan

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The Effect of self-censorship on news credibility: public's perception of Hong Kong newspapers after the 1997 Handover, Yuwei Sun

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Framing food safety controversy in China: Online media vs. networked audience, Wen Wang

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The Effects of Mood and Message Characteristics on Information Processing Styles and Advertising Effectiveness, Jing Wen

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Doing broader impacts? the National Science Foundation (NSF) broader impacts criterion and communication-based activities, Sarah L. Wiley

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The effect of social media comment on Chinese consumers' attitude toward the brand, Huiying Yu

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The impact of two-sided messaging on brand attitude: An attribution theory approach, Dianyu Zang

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`My double love of boys': Chinese women's fascination with `Boys' Love' fiction, Chunyu Zhang

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The influence of fear and authority on psychological reactance: a study of the effectiveness of public service announcement campaigns on drunk driving prevention among college students, Xiaotong Zhang

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Portrayals of gay characters in Chinese movies: A longitudinal look, Xuan Zhang

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The People's Daily: A longitudinal content analysis of editorials from 1977-2010, Sicong Zhao

Theses/Dissertations from 2013

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Testing the Effectiveness of Video to Complement or Replace the Lecture/demonstration Group Training Approach for Farmers in Kamuli District, Uganda, Tian Cai

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The influence of social media on knowledge gaps about science and technology among Chinese audiences, Xi Chen

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The effect of psychological reactance on acceptance of campaign message: A case of "stop texting while driving" campaign in college students, Yuyang Chen

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Economic outcomes of international public relations: A time-series analysis at the country level, Byung Wook Kim

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Re-examining The Two-Step Flow of information in the age of digital media: The case of the 2012 presidential election in the United States, Jo-Yun Li

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Gratification obtained from television shows on Internet TV and conventional TV, Nai-Se Li

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The impact of comics on audiences' knowledge of, attitude toward, and behavioral intentions related to wind energy, Xiao Lin

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Anti-obesity media content and its impact on people's intention to eat healthy and exercise: A test of the protection motivation theory, Raeann Renae Ritland

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The sources young people trust: The credibility ratings of sources of national political news in China, Chenyan Shan

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Elections and the third-person effect: Voters' perception of the 2012 first presidential debate's effects, Ge Wang

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Video VS. audio as modes of promoting tourist destinations: The case of Hangzhou, China, Yiren Zhou

Theses/Dissertations from 2012

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The effects of press freedom and biotech policy on Southeast Asian newspapers' coverage of genetically modified crops, Ruby Lynn S. Asoro

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The Effect of Focal Center and Peripheral Ad Placement, Player Involvement, and Player Experience on Recognition and Recall of Videogame Ads, Aaron L. Follett

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The influence of level of issue relevance and emotional appeals in public service ads on attitudes and behavioral intentions toward global climate change, Supathida Kulpavaropas

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Who do people trust for financial advice? Iowans rate the credibility of information channels for financial information, Karl Henry Lang III

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The "Sour" Smell of Fake Scented Rice: Media Coverage and Public Knowledge, Risk Perception and Behaviors in Response to a Food Safety Scandal, Jing Li

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Uses and gratifications on social networking sites: Analysis of use and value of social networking sites for three types of social capital on college students, Zhang Xu Lineberry

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Framing health risk: How the U.S. and Chinese TV news covered H1N1 influenza, Jingfei Liu

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Profiling adopters of Bt cotton in China by gender, farm size, education and communication, Shuyang Qu

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The impact of movie reviews vs. word of mouth on post-viewing evaluations of films, Scott Schrage

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Framing Tibet: A Comparative Study of Chinese and American Newspapers, 2008-2011, Xiangyi Shou

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Testing the Effects of Partisan Bias on Racial Framing of Presidential Candidates: Coverage of Barack Obama and Herman Cain by Fox and MSNBC in 2011, Xin Xue

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A comparative analysis of conservative and liberal South Korean newspapers' coverage of public protests against the import of U.S. beef, Cheolhwan Yoon

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Framing food-related salmonella outbreaks in leading U.S. newspapers and TV networks: Attribution of responsibilities and crisis response strategies, Yue Zheng

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Persuading Chinese female migrant workers to adopt safe sex practices: Results of a formative evaluation strategy, Tian Zhu

Theses/Dissertations from 2011

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A test of the spiral of silence theory on young adults' use of social networking sites for political purposes, Kuan-ju Chen

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Corporate apology and crisis communication; The effect of responsibility admittance and sympathetic expression on public anger relief, Surin Chung

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Framing Comparison of The Li Gang Incident and The Diaoyu Island Dispute between Social Networking Sites and Mainstream Media in China, Ying Han

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Preserving corporate reputation in the social media era, Mina Issa

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Chinese Audiences' Preference for, Dependence on, and Gratifications Derived from CCTV 1, Dragon TV and Hunan TV News Programs, Dongfang Nangong

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Transparency in the balance: An examination of the implementation of the open meetings law in the state of South Dakota, Michelle Lea Rydell

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Sensation seeking, message sensation value and sexual risk taking: Implications for teen pregnancy prevention campaigns, Jeremy John Schweitzer

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Assessing progress in freedom of expression in a Chinese newspaper: a comparison of Guang Ming Daily coverage of the Tang Shan and Si Chuan earthquakes, Ruiqi Wang

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Stereotyping of women's images portrayed in prime time Chinese TV series from 1979 to 2008: Has the picture changed over time?, Zhuyi Zheng

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A comparative analysis on relationship maintenance strategies between official state tourism Websites and online travel agencies' Websites in the U.S., Lei Zhu

Theses/Dissertations from 2010

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The elite American press coverage of the 2009-2010 health care reform debate, Steven James Adams

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Adoption decisions and perceptions of college personnel concerning diffusion of "Second Life" in higher education, Samuel Sevidal Berbano

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Framing Chinese migrant workers: A comparison of media coverage in Mainland China and Hong Kong, Kejun Chu

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Convergence in Journalism: implications for the higher education of journalism students, Francisco Flores

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The role of personal relevance and mood on the persuasive impact of gain and loss frames in advertising messages about a vaccine against alcohol addiction, Shreyas Ghuge

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A comparison of media frames in print vs. television news: an examination of the Elijah Page death penalty case in South Dakota, Heather Rexanne Haley

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Risk communication in the Internet Age: Parental challenges in monitoring the Internet use of adolescents, Kristin M. Hopper-losenicky

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A comparative look at the coverage of the Sichuan earthquake in Chinese and American newspapers, Daqi Liu

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Fashion magazines in the lives of Shanghai's female college students:Psychological and sociological motives for uses and gratifications, Zhengjia Liu

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Mobile phones and rural livelihoods: An exploration of mobile phone diffusion, uses, and perceived impacts of uses among small- to medium-size farm holders in Kamuli District, Uganda, Brandie Lee Martin

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The coverage of AZT and its potential role in the social amplification of risk in English-language newspapers of South Africa, Yenfang Szu

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Social norm or social harm: An exploratory study of Internet vigilantism, Karl Allen Wehmhoener

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The effect of visuals on recall, attitude and behavioral intention toward irradiated foods, Elizabeth Wilson

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The effect of hosting the Olympics on national image: An analysis of US newspaper coverage of host countries with reputation problems, Jiajun Yao

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Cultural changes as reflected in portrayals of women and gender in Chinese magazines published in three eras, Yue Yin

Theses/Dissertations from 2009

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How Iowa newspapers mirror and shape the attitudes and opinions of Iowans about immigration, Patti Brown

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The influence of media frames on the public's perception of biofuels, Shin-heng Chang

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Cognitive responses, attitudes, and product involvement of female consumers to traditional and non-traditional models in beauty advertising, Laura Jean Dillavou

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Sources of facts and advice for farmer decision-making concerning soil conservation practices in Grant County, Wisconsin, Tammy L. Enz

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Audience frames elicited by televised political advertising, Elizabeth Emma Geske

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Ethanol in the media agenda: The life cycle of an issue in different geographic areas, Shoshana Esther Hebshi

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The emotional divide: Alpha wave asymmetry of the frontal lobes during mild, moderate and high fear commercials., Corinne Virginia Nacin

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Framing of the 2008 presidential election in print news, Erin Kathleen O'gara

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Re-examining the role of interpersonal communications in "time-of-voting decision" studies, Poong Oh

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Inter-media agenda-setting effects among Chinese newspapers, Chinese blogs and the New York Times during coverage of the Beijing 2008 Olympic Games, Xiaomin Qian

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Questions about accountability and illegality of virtual rape, Melissa Mary Fenech Sander

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Crisis communication during beef recalls due to E. coli O157:H7 contamination, Jennifer Marie Scharpe