Project ID

2004-M5

Abstract

Use of an environmental positioning strategy can help small-scale agricultural producers present their products to consumers in a more appealing manner.

Key Question

How can small producers make their products more attractive to consumers?

Findings

There are several ways that farmers can promote or position their environmentally-friendly farming practices to help their products stand out from conventionally produced farm goods.

Principal Investigator(s)

Thomas DeCarlo

Co-Investigator(s)

Michael J. Barone

Year of Grant Completion

2005

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