Use of an environmental positioning strategy can help small-scale agricultural producers present their products to consumers in a more appealing manner.
How can small producers make their products more attractive to consumers?
There are several ways that farmers can promote or position their environmentally-friendly farming practices to help their products stand out from conventionally produced farm goods.
Michael J. Barone
Year of Grant Completion
DeCarlo, Thomas and Barone, Michael J., "Company environmental and societal positions as sources of competitive advantage: Implications for sustainable agriculture producers" (2005). Leopold Center Completed Grant Reports. 232.