Project ID

2004-MSP09

Abstract

The Muscatine melon traditionally has been one of Iowa's best known produce items. As the number of acres and producers decline, melon producers are looking for ways to make their product a more attractive economic production option, and place-based marketing may be helpful. Melon producers, however, need to ask themselves if they are willing to cooperatively develop and market a place-based product in order to achieve higher prices and profitability.

Key Question

How can Muscatine melon growers take advantage of the positive image of their product to increase sales?

Findings

Positioning the melons as a place-based food product may help with marketing and sales.

Principal Investigator(s)

Craig Chase

Co-Investigator(s)

Susan Futrell

Year of Grant Completion

2006

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