Project ID

2004-MSP05

Abstract

Consumers were asked for their views on a variety of alternative marketing scenarios for food products; the scenario responses offer guidance for producers seeking new ways to position their products.

Key Question

What value, if any, do consumers place on food produced by locally owned and operated companies that share the majority of their economic benefits with the rural communities and local farmers that grow the product?

Findings

These survey results suggest that consumers are willing to pay more for products from such local companies.

Principal Investigator(s)

Thomas DeCarlo

Co-Investigator(s)

Veronica Franck, Richard Pirog,

Year of Grant Completion

2006

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