Consumers were asked for their views on a variety of alternative marketing scenarios for food products; the scenario responses offer guidance for producers seeking new ways to position their products.
What value, if any, do consumers place on food produced by locally owned and operated companies that share the majority of their economic benefits with the rural communities and local farmers that grow the product?
These survey results suggest that consumers are willing to pay more for products from such local companies.
Veronica Franck, Richard Pirog,
Year of Grant Completion
DeCarlo, Thomas; Franck, Veronica; and Pirog, Richard S., "Consumer perceptions of place-based foods, food chain profit distribution, and family farms" (2006). Leopold Center Completed Grant Reports. 256.