Project ID

2004-M17

Abstract

This project helped farmers and processors to identify a variety of constructive ways to make direct meat marketing more successful and profitable. Tools included farmer workshops, market surveys, and various educational tools about marketing techniques.

Key Question

What are some suggestions to help succeed in marketing meat direct to consumers?

Findings

Develop a brand identity for your farm based on your values, and spend time developing your customer based starting with people you know. Closely examine examples of successful promotional materials to help with your own message development. Partner with CSAs and buying clubs to increase access to consumers who are interested in purchasing meats directly from farmers.

Principal Investigator(s)

Gary Huber

Co-Investigator(s)

Rick Hartmann, Todd Kimm,

Year of Grant Completion

2006

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