This project helped farmers and processors to identify a variety of constructive ways to make direct meat marketing more successful and profitable. Tools included farmer workshops, market surveys, and various educational tools about marketing techniques.
What are some suggestions to help succeed in marketing meat direct to consumers?
Develop a brand identity for your farm based on your values, and spend time developing your customer based starting with people you know. Closely examine examples of successful promotional materials to help with your own message development. Partner with CSAs and buying clubs to increase access to consumers who are interested in purchasing meats directly from farmers.
Rick Hartmann, Todd Kimm,
Year of Grant Completion
Huber, Gary; Hartmann, Rick; and Kimm, Todd, "Supporting direct meat marketing in Iowa" (2006). Leopold Center Completed Grant Reports. 268.