Project ID

M2004-22

Abstract

Niche hog marketing enterprises face a unique set of challenges. This study considered five critical management issues, and analyzed the workings of two niche pork markets in Iowa. Issues of market timing, product quality, process verification, business organization, and sharing of returns are discussed.

Key Question

How can an Iowa niche hog farmer be more successful?

Findings

This project showed that the business organization and coordination of a niche market are crucial to its success. Issues that need to be addressed are market timing, product quality, process verification, business organization, and sharing of returns. A strategy for all of these should be established before the business venture is initiated. This will assist in the success of the business.

Principal Investigator(s)

James Kliebenstein

Co-Investigator(s)

Brent Hueth, Maro Ibarburu

Year of Grant Completion

2008