Project ID

RWG2007-01

Abstract

Institutional buyers in northeast Iowa were questioned about local food attributes and purchases.

Key Question

What are the current purchasing patterns (i.e., what products, how much of each product, etc.) for institutional buyers in Northeast Iowa, and if products are not being purchased by institutional buyers or not at the quantity desired, what are the barriers?

Findings

The answers to these questions will allow producers the access to an additional market for their local products. In particular, the addition of local hospitals, restaurants, and nursing homes increases the opportunity to market products that typically couldn't be sold direct to consumers (e.g., blemished or variable-sized products).

Principal Investigator(s)

Craig Chase

Year of Grant Completion

2009