Strategies to effectively promote and market on-farm retail enterprises
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Date
2010-01-01
Authors
Hansen, Raymond
Laux, Marsha
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Leopold Center for Sustainable Agriculture
The Leopold Center is a research and education center on the campus of Iowa State University created to identify and reduce negative environmental and social impacts of farming and develop new ways to farm profitably while conserving natural resources.
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Leopold Center for Sustainable Agriculture
Abstract
Agritourism offers consumers the opportunity to purchase locally grown food on the farm along with the educational experience of learning about food production. This project was designed to help energize Iowa's agritourism industry.