Project ID

M2007-19

Abstract

Farmers interested in direct market distribution of their products were able to use information from the experiences in other states to help start a cooperative that sells products in a Des Moines shopping mall.

Key Question

Can a food distribution system that is owned by consumers and producers and that uses the internet to facilitate commerce be successfully developed and launched in Iowa?

Findings

Yes. Iowa farmers have a new option available to secure customers for their products. By joining the Iowa Food Cooperative, they can offer their products to other cooperative members using the internet. Products purchased are then delivered to a distribution site in Des Moines. In its first year of operations, nearly $60,000 worth of a wide variety of products was sold using this system.

Principal Investigator(s)

Gary Huber

Year of Grant Completion

2010