Project ID

M2009-01

Abstract

The Iowa Produce Market Potential Calculator was updated to include more topics and methods of calculating produce marketing options.

Key Question

How much capacity should be targeted in discussions regarding local food requirements in Iowa?

Findings

Results are situational. Capacity should be determined by market demand, but driven by location-specific goals and leadership. However, due to the many evolving transportation-related costs, minimizing distance to market is likely to become a central priority of marketing strategy for all farming platforms. The tool developed by this project is intended to focus all participants on minimizing transportation dependency.

Principal Investigator(s)

Randy Boekenstedt

Year of Grant Completion

2011

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