The Iowa Produce Market Potential Calculator was updated to include more topics and methods of calculating produce marketing options.
How much capacity should be targeted in discussions regarding local food requirements in Iowa?
Results are situational. Capacity should be determined by market demand, but driven by location-specific goals and leadership. However, due to the many evolving transportation-related costs, minimizing distance to market is likely to become a central priority of marketing strategy for all farming platforms. The tool developed by this project is intended to focus all participants on minimizing transportation dependency.
Year of Grant Completion
Boekenstedt, Randy, "Update of the Iowa Produce Market Potential Calculator website" (2011). Leopold Center Completed Grant Reports. 393.