Project ID

M2010-14

Abstract

Food producers received training in on-farm food safety and proper agricultural practices. The intended result was to alleviate consumer concerns about food safety and assure wholesale buyers of food purity.

Key Question

Does food safety training for fruit and vegetable growers affect consumer and retail foodservice buyers' purchasing decisions?

Findings

Findings from the project indicated the growing need for food safety checklists, verification of safety protocols implemented, and third-party audit information. Results also suggest that requirements by wholesale buyers will continue to drive the need for food safety and auditing information in the marketplace. Despite national media attention about fresh produce safety, little concern was displayed among Iowa farmers' market shoppers.

Principal Investigator(s)

Margaret Smith

Co-Investigator(s)

Catherine Strohbehn

Year of Grant Completion

2012

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