Project ID

M2010-23

Abstract

Northwest Iowa county agencies and groups worked together to promote the unique aspects of their local production system. Tools include mapping, marketing, outreach and education, and branding.

Key Question

What are the local flavors of Northwest Iowa and how can citizens effectively network, distribute information, and promote those flavors in order to support local food business development and foster rural economic development.

Findings

By mapping "flavors," involving partners and stakeholders, and increasing community awareness through marketing, a regional identity has begun to emerge. The identity is rooted in traditional approaches to gardening paired with growing attention to the social, environmental and economic need to "buy local."

Principal Investigator(s)

Sherry McGill

Co-Investigator(s)

Abby Gaffey

Year of Grant Completion

2012

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