Project ID

M2014-02

Abstract

Beginning farmers who also are recent U.S. immigrants face a steeper learning curve due to language and cultural challenges. This project devised training and marketing education programs for these new farmers, while making accommodations for the unique challenges they face in establishing their operations.

Key Question

What are the best practices for marketing tools, training and strategies for a farm incubator program serving refugee farmers?

Findings

Providing farmers with a wide variety of marketing opportunities was important in helping them to decide which strategies were best-suited to their skills and abilities. Helping farmers understand the unique challenges and opportunities of each market as well as evaluating the resource inputs and outputs of each is important in helping them decide on the best marketing strategies for their businesses.

Principal Investigator(s)

Nicholas Wuertz

Year of Grant Completion

2015