Project ID

M2015-06

Abstract

The project investigators partnered with small rural businesses (“nontraditional retailers”) to increase access to local, healthy foods, especially fruits and vegetables. The team purchased display coolers to use in these settings, and tested several locations.

Key Question

Can partnerships with nontraditional food retail sites increase local food purchases in rural communities?

Findings

Partnering with nontraditional retailers in rural communities can be an effective method for food hubs to reach new customers, but its reach is limited. These sites may require additional institutional customers in the community that can serve as anchor buyers to spread out the delivery costs.

Principal Investigator(s)

Georgia Windhorst

Co-Investigator(s)

Nick Mabe

Project Coordinator

Teresa Wiemerslage

Year of Grant Completion

2016

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