The project investigators partnered with small rural businesses (“nontraditional retailers”) to increase access to local, healthy foods, especially fruits and vegetables. The team purchased display coolers to use in these settings, and tested several locations.
Can partnerships with nontraditional food retail sites increase local food purchases in rural communities?
Partnering with nontraditional retailers in rural communities can be an effective method for food hubs to reach new customers, but its reach is limited. These sites may require additional institutional customers in the community that can serve as anchor buyers to spread out the delivery costs.
Year of Grant Completion
Wiemerslage, Teresa, "Increasing local food consumption in rural communities by partnering with nontraditional food retailers" (2016). Leopold Center Completed Grant Reports. 521.