Campus Units

Management, Apparel, Events and Hospitality Management

Document Type

Article

Publication Date

1994

Journal or Book Title

Journal of Small Business Strategy

Volume

5

Issue

1

First Page

21

Last Page

35

Abstract

This study examined operational planning activities (inventory, marketing, financial, and personnel) of successful (n=92) and failed (n= 91) small business apparel and accessory retailers. Results suggest that inventory, marketing, and financial planning activities significantly differed between groups with successful retailers being more likely than failed retailers to engage in such functions. No differences were found between groups in personnel planning. Study implications are discussed for small business practitioners and academic researchers.

Comments

This article is from Journal of Small Business Strategy 5 (1994): 21.

Rights

This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Copyright Owner

Van Auken et al

Language

en

File Format

application/pdf

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